It’s safe to say Manchester City’s new third kit hasn’t gone down well with supporters, with many dubbing it ‘the worst kit of all time.’
Puma has taken a unique approach with the new jersey, which City will wear on occasions on their travels during the 2021/22 season, by not predominantly featuring the club’s crest on its front.
Instead, the club’s name, shortened to ‘Man City’, is emblazed in bold text across the chest of the navy blue shirt in sky blue. The badge is subtly and repeatedly stamped into the fabric all over the front of the shirt, but the badge in its usual colour form is only present on the back of the neck.
There aren’t many City fans who like the new design but club captain Fernandinho has leapt to its defence with some sound reasoning.
“I wanted something different, and we definitely got that, I really like the design because the badge may change over time, but the name will live on forever”, Fernandinho said.
Senior Head of Design Manager Teamsport at Puma, Carl Tuffley, has explained the thinking that went into the design and how the company wanted to take a risk to make something new.
“Our aim was to challenge traditional football jersey design,” he said. “We wanted to look at the Manchester City Third kit through a new lens and push the boundaries as far as possible.
“It is easy to play safe, but we want to change perceptions of a conventional football jersey.
“The Third kit presented an opportunity to be bold, so we wanted to reenergize these jerseys and take a new direction.”
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